Rethinking safety on set

Film and TV sets are fast-moving, high-risk environments. Traditional training has laid important groundwork in raising awareness and setting compliance standards, but it isn’t always enough to shift culture or engage today’s freelance, fast-paced workforce.

Other high-risk industries like construction, healthcare, and energy are already using immersive, experiential methods to drive real behavioural change.

Set Ready Safety brings this proven approach to the screen industries — using realistic simulations, emotional storytelling, and hands-on learning to embed safety as a shared, lived value across every crew and production.

What we do

Immersive Training, Grounded in Neuroscience
We combine live-action scenarios, digital storytelling, and guided workshops to train crews in realistic, emotionally resonant environments triggering long-term memory retention and behaviour change.

Key Features

Live actor-led safety scenarios on a realistic replica set

Reflection and group analysis with trained facilitators

Rehearsal and active re-engagement using best-practice principles

Optional digital follow-up for sustained reinforcement

Set Ready Safety brings this proven approach to the screen industries — using realistic simulations, emotional storytelling, and hands-on learning to embed safety as a shared, lived value across every crew and production.

Who it’s for

Set Ready Safety is for

Production companies seeking to reduce risk and insurance costs

Freelancers and new entrants navigating high-pressure work environments

Training providers looking for modern, impactful safety content

Broadcasters and regulators committed to duty of care

The impact

Culture Change, Not Compliance Training
We don’t just teach safety we build safer productions. Our aim is a systemic shift in how the screen industries prioritise wellbeing.

Outcomes

Reduced incidents and production delays

Empowered crews who challenge unsafe practices

Data-backed evidence of behaviour change

Inclusion of freelancers in industry-wide safety initiatives

Who we are

Set Ready Safety is a collaborative project emerging from the University of Glasgow, combining academic insight and industry experience to reimagine safety training for the screen industries.
Our aim is to create meaningful cultural change on set through immersive, emotionally engaging learning environments.

Dr Lisa Kelly

Senior Lecturer in Film & Television
Studies, University of Glasgow

Lisa leads the research behind Set Ready Safety, drawing on her extensive work in screen production cultures, industry policy, and freelance labour. Her recent projects have focused on wellbeing and safety in the creative industries, and she brings a deep understanding of narrative design and sector-specific challenges to the training model.

Samuel Conway

Entrepreneurial Lead & Founder
Samvac Consulting

Samuel is a serial entrepreneur, startup mentor, and former CEO of Oxford spinout Zegami, with a background in engineering, international business, and deep-tech commercialisation. He now supports academic startups and early-stage ventures across the UK, Europe, Australia, and the Middle East.

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